$6 million worth of anti-virus sold in 2009 in the UAE.
Kaspersky Lab, a leading developer of secure content management solutions is the UAE consumers’ most popular anti malware brand dominating the country’s retail sales with an overall market share of 37 per cent by value and 38 per cent by volume according to the latest IDC report about AMS retail channel in UAE, KSA, Egypt and Pakistan.
According to the same report, a total of 900,000 anti virus products with an estimated value of USD$ 6 million were sold across UAE retail stores in 2009. To make a comparison, Saudi Arabia’s AMS retail channel market during the same period was worth USD$ 4 million on a 600,000 unit volume. In Egypt, the most populous market in the Middle East, the total value of the market is estimated at USD$ 1.5.
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